MBFW – Madrid, the Spanish capital celebrates its 70th anniversary.

As I prepare to head for Milan fashion week in September our eyes are firmly fixed on the European fashion landscape. We would like to announce a new Mercedes-Benz Fashion Week Madrid has arrived. The great festival of Spanish fashion, organised by IFEMA, holds its 70th event from 5 to 10 July, bringing together the best of current Spanish design. This year includes 42 leading creators and Spanish brands and three emerging international firms, which for six days will star in a veritable celebration of Spanish fashion, highlighting their different aesthetic approaches, as well as their richness and creative diversity.The event, which will reopen the calendar of international catwalks, will be held at IFEMA-Feria de Madrid and at other venues around the city.

It will start on 5 July with events in different parts of Madrid, and from Saturday 6 July to Wednesday 10 July at IFEMA-Feria de Madrid Pavilion 14.1, with almost every day ending with shows in other locations and the direct participation of leading designers and brands, as in previous years. On Sunday 7 July the IFEMA designers’ shows will begin. On this occasion the creative duo ‘Ailanto’ will be opening the fair. From 5 to 10 July, the major event for the fashion industry in Spain will take place, once again opening the calendar of international fashion shows is the ‘L’Oréal Paris–Because You’re Worth It Awards’. The cosmetics firm will celebrate 20 years of support for Spanish fashion.

The winning designers who have participated in the past two decades of the awards will be showcasing on the runway. On 5 July the shows and presentations will be held in different parts of the city, while from 6 July IFEMA-Feria de Madrid’s Pavilion 14.1 will be the main stage, with each day concluding with presentations in other locations. The Samsung EGO shows will open the catwalk calendar on Saturday 6 July at IFEMA Pavilion 14.1On July 8 at 1:45 pm, MBFW Madrid will pay homage to Leonor Perez Pita, better known as Cuca Solana, the recently deceased catwalk director for over thirty years.

Todd Anthony

Creative Director-Fashion